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Alorica Inc. Awarded 2004 CRM Excellence Award by Customer Inter@ction Solutions® Magazine


Service Management Provider is honored for the fourth consecutive year for service software excellence

CHINO, CA., June 16, 2004 —
Alorica Inc. was honored in the June issue of Customer Inter@ction Solutions® Magazine’s “Fifth-Annual CRM Excellence Awards.” This marks the fourth consecutive year that Alorica has won this highly coveted award.

For the fifth straight year, the editors of Customer Inter@ction Solutions® asked readers to demonstrate that their companies have what it takes to win this award. This year’s winners include companies that offer the best and the brightest customer relationship management products and services, all to the benefit of their clients and their clients’ customers. Winners were chosen based on quantifiable results that convinced the editorial staff without a doubt, that their clients were infinitely better off with these companies’ products and services than without.

“In our judgement, the CRM Excellence Award winners are among the leading providers of CRM solutions,” said Nadhi Tehrani, Executive Group Publisher of the Technology Marketing Corporation. “I have concluded that without appropriate CRM, no company cam exist,” Tehrani said. “Therefore, the judicious selection, adaptation and implementation of the CRM system is vitally important to the success of any organization.”

Alorica was honored for its proprietary software, Helix by Alorica™, and its ability to drastically improve service for a customer. The client, a PC vendor that previously had high product return numbers, chose Helix for its scalability and real-time reporting functions. In the first six months of using Helix, the client cut its product returns by 50 percent, adding huge savings to the company’s bottom line. The client company reported its first profitable quarter ever; just three months into the customer care program. Instead of receiving angry letters, the client began receiving letters from customers praising its stellar customer service.

About Alorica Inc.
Alorica Inc. is a leading customer service management firm managing the entire customer lifecycle, from front-office customer interaction to back-office fulfillment. Alorica delivers fully integrated services such as customer interaction management, service logistics, depot and onsite repair services, as well as total eBusiness solutions. Alorica Inc. integrates, manages and automates these service solutions with Helix by Alorica™, which provides real-time Web-delivered data analysis with worldwide accessibility. Alorica Inc. is headquartered in Chino, Calif., and currently provides fully integrated outsourced customer service support for companies such as NEC/Mitsubishi, U.S. Robotics, Gateway, and eMachines. For more information, please visit Alorica’s web site at www.alorica.com.


About Customer Inter@ction Solutions®
Customer Inter@ction Solutions® has been the leading magazine in the CRM industry since 1982. The Technology Marketing Corporation (TMC) publishes this and other industry-specific, monthly magazines. Customer Inter@ction Solutions® Magazine has been regarded as “The Bible of the Industry,” by The Wall Street Journal and as “The Standard Industry Source,” by Fortune Magazine. For more information, please visit www.tmcnet.com/cis.


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