In this era of fast-evolving customer expectations, our commitment to being more curious and looking for answers beyond the obvious for our clients has led us to the development of the Client Advocacy group. Recently introduced at Alorica’s quarterly Client Advisory Board (CAB) meeting, the Client Advocacy group is 100 percent dedicated to helping clients navigate their digital transformations and fully leverage Alorica’s interaction platform to meet their specific business needs and goals.
To ensure we seamlessly function as an extension of our clients’ business, it was a no-brainer to bring on Ashish Bisaria to lead this initiative. His unique strength in operating with customer intimacy, customer experience and customer loyalty will drive how we better support our clients.
As Global Head of Client Advocacy, Bisaria will lead client onboarding, product marketing, innovation and event marketing teams in his new role. A global business executive having worked with mid-size to Fortune 50 companies, Bisaria has a demonstrated ability to help create and drive business strategy to executional success, leveraging innovation and customer feedback. With experience in a variety of leadership roles, Bisaria previously served as senior vice president, North America operations for FLEETCOR. To learn more about Bisaria, the Client Advocacy group and CAB, read the press release here.