Alorica brand creative was honored at the annual American Advertising Federation (AAF) Awards Gala, held at the Hyatt Centric in Santa Barbara, CA.
- Alice, a video highlighting the unique and diverse personalities of Alorica’s workforce, took Best in Show (video below)
- New Day, a video spotlighting what makes Alorica a great place to work for a new agent, took Gold (video below)
- The entire Alorica integrated campaign, including video, print and brand elements, took Silver
Alorica’s brand was developed to appeal to executives and millennials alike, using a simplistic design style that represents our people across the globe. This work represents a cross section of creative that was developed in 2016 to bring the best of our brand to life.
The creative development was overseen by Alorica’s corporate marketing team, and produced in partnership with Saputo Design. The winning entries will now be forwarded for consideration in the AAF District 15 competition, and potentially on to the national awards held in New Orleans on June 10th, 2017.
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year from local
ad club competitions.