By Pamela McGlone, VP of Customer Experience Transformation at Alorica, published in insideBIGDATA:
Reflect back for a moment and think of your last AMAZING customer service experience. The experience you had probably had little to do with luck. The experience was amazing by design. In fact, the world’s most valuable brands make it easy for customers to solve issues, using customer preferred channels, in a personalized manner.
For more information about using data to fuel customer experience transformation please read her eBook “What the [Bleep] Should I Do with All this Data?” here.