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Channel Demand Optimization
Understand why customers contact you and create a strategy to meet their needs best.  
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What We Do

We analyze contact drivers and journeys, map intents to the right channels, and redesign self-service and assisted support to reduce repeat contacts, improve resolution, and align operations to real customer demand.

The Alorica Difference 

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Intent-Level Clarity

Quantify why customers contact you and how they get there so you fix the root cause, not symptoms.

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Right Channel by Need

Define the best channel per intent with clear rules for self-serve, assisted, and smooth handoffs between them.

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Self-Service First Design

Streamline navigation and knowledge so common tasks resolve digitally with seamless escalation when help is needed.

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Proactive Communication

Reduce avoidable demand with timely updates, status messages, and next-step guidance during disruptions.

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Smart Deployment

Test, measure, and scale using a channel strategy matrix, with operational guardrails and governance.

Analyze | Map | Orchestrate 

Capabilities that turn demand analysis into change, so customers reach the right channel, self-service gets easier, and assisted support focuses where it matters most.  
Demand & Journey Mapping

Map contact drivers by journey and channel to see interactions, volumes, and repeat demand, then spot opportunities for improvements and quick wins.

Dynamic Channel Strategy & Self-Serve

Turn insights into routing rules and improved self-service flows, with AI assistance and warm handoffs for complex needs.

Contact Analytics & Friction Detection

Analyze interactions and feedback to find exactly where processes break and create repeats and escalations.

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Fine-tuned for your Industry  

We adapt to your policies, compliance, and busy seasons so customers get routed better without losing trust, while your team focuses on conversations that truly need human expertise. 
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Travel & Hospitality

Focus on disruption journeys—delays, cancellations, refunds—using proactive updates, clear status, and automated next steps, while complex exceptions route to assisted support. 

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Retail & Ecommerce

Contain “where is my order,” returns, and exchanges with status and policy clarity; reserve agents for upsell, cross-sell and loyalty programs.

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Energy & Utilities

Convert FAQs into task flows - report outages, move service, payment help with personalized status; when self-service can’t resolve, route to assisted support via one-click chat or voice escalation with context.

Results You Can Measure

15-20%

contact reduction opportunity identified by shifting repeat drivers to digital assistance and self service 

10-15%

AHT reduction expected through redesigned journeys and channel alignment

15%

reduction in overall call volume after channel optimization and improved self service

20%

operational cost savings based on demand mapping and digital service strategy

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Alorica Inc. (“Alorica”) is the holding company of various direct and indirect subsidiaries, including Systems & Services Technologies, Inc. (SST), NMLS 950746. Many of Alorica Inc.’s subsidiaries operate under the brand, Alorica, but all remain separate legal entities.