When it comes to your company’s success, you have every reason to be choosy.
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When a client was looking to drive more members to its loyalty program, they turned to a group that could transform information into insights—and win back their valued customers.
So here’s what happened. A major car rental client had in place a member loyalty program for Small/Medium Business (SMB) accounts. The client sought to increase adoption of the loyalty program, and to improve the win-back of members
who hadn’t used the loyalty program for more than six months. Enter Alorica. Cue the music.
The revised Welcome Program increased loyalty activations by 20%, and annual transactions by 17%. Meanwhile, the win-back program increased usage by 37%, generating a profit of $10 million – 130% of the client’s goal. And to top it off, the full account management and analytical solution improved sales results more than 25% over the control group, and 19% over the client’s internal inside sales team.
Turns out, when you don’t do everything by the numbers,
you end up with some pretty good numbers.
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Alorica Inc. (“Alorica”) is the holding company of various direct and indirect subsidiaries, including Systems & Services Technologies, Inc. (SST). Many of Alorica Inc.’s subsidiaries operate under the brand, Alorica,
but all remain separate legal entities.