When it comes to your company’s success, you have every reason to be choosy.
Please enter three or more characters.
Content Moderation—the practice of screening, approving, or removing user-generated content based on pre-determined guidelines—is an essential component of the social media landscape. Over 4.74B people use social media platforms—including over 75% of the global population aged 13 and up—resulting in a worldwide daily average use of nearly 2.5 hours1.
And with so many people online, creating safe spaces to transact and interact is becoming more challenging than ever before.
The world is online, using social media to share opinions and argue talking points in numbers never seen before; in the U.S. alone, a staggering 84% of 18-29 year olds are active social media users, with numbers only falling slightly to 81% for 30-49 year olds2.
Unfortunately, explicit content, misleading information, deepfake videos, and conspiracy theories are skyrocketing alongside an explosion in platform use. Such material erodes trust and confidence in our country’s (and indeed the world’s) most critical institutions—and puts individuals, brands and even established traditions at risk.
So, what do you do to counter a growing digital threat?
You deploy a combination of leading-edge technology and human oversight—and you select a partner who understands how to get the job done.
Deploying successful content moderation is no small task—and it’s critical to get it right before bad actors can impact your brand reputation.
Here are five factors to keep in mind when selecting a partner:
While the world is more connected than ever, our interlocked societies struggle with bad actors who sully digital platforms with vitriol, manipulation, and lies. Major platforms like Facebook, Instagram, and TikTok have recently stepped-up activities to curtail the spread of misleading information, but free-speech arguments are quick to emerge—and the moderation landscape is evolving daily.
Like it or not, social media has become the media—and though journalists possess credentials and routinely fact-check their work product, everyday citizens do not. So, it’s imperative that we prioritize moderation efforts and empower our people to safeguard online interests.
At the end of the day, the content is here—and moderation is there to meet it.
To learn more visit our Content Moderation page to see how Alorica can help you create Trust & Safety centers of excellence within your business.
1 Hootsuite.
2 Oberlo.
By creating an account to access our gated information, you agree that you may receive communications from Alorica Inc., including its affiliates and subsidiaries, such as newsletters, special offers, and account reminders and updates. You also understand that you can remove yourself from these communications by clicking the “Unsubscribe” link in the footer of the actual email.
We use cookies to improve user experience, and analyze website traffic. For these reasons, we may share your site usage data with our analytics partners. By clicking “Accept Cookies,” you consent to store on your device all the technologies described in our Privacy Policy. You can change your cookie settings at any time by managing them in browser settings.
Alorica Inc. (“Alorica”) is the holding company of various direct and indirect subsidiaries, including Systems & Services Technologies, Inc. (SST). Many of Alorica Inc.’s subsidiaries operate under the brand, Alorica, but all remain separate legal entities.