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The Great Reboot! A Rebadging Case Study

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When a major consumer electronics manufacturer sought to streamline operations and improve efficiency, rebadging its contact center in China was the clear strategic choice. As a result, the client experienced a 5-point increase in its customer experience (CX) score and a 50% reduction in repeat contacts.

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Alorica Inc. (“Alorica”) is the holding company of various direct and indirect subsidiaries, including Systems & Services Technologies, Inc. (SST). Many of Alorica Inc.’s subsidiaries operate under the brand, Alorica, but all remain separate legal entities.

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